Smoothie Promotion at Soho Clothing Shop

Want to do a great retail store promotion that provides customers something really different and draws people into the store? That's what the Ed Hardy store in Soho did for its "Green Event." The idea was to promote the store's very cool street wear and at the same time raise awareness about climate change. Representatives of Oxfam were there distributing information about the effects of global warming on the world's poor. Hundreds of customers had smoothies while they shopped--and one of our servers for the day lured people in from the heat with a refreshing Maui Wowi and a store full of wild merchandise.