The SOAPnet Upfront Promotion

One of our favorite corporate clients is ABC-TV. Each June for the past three years, we have worked with them on a promotion we call the Smoothie Tour. ABC is promoting SOAPnet, its soap opera cable network, for the upfront media buying season. We go to eight ad agencies in Manhattan over the month and set up our smoothie bar. We pour our smoothies in SOAPnet logo cups, and there's a video promoting SOAPnet's programming running. It's a lot of fun for everyone and a great break for hard-working media planners. We make about 100-200 smoothies at each event over the course of two to three hours. Here we are at Universal McCann, the first stop on the tour.