The ABC Smoothie Tour with Maui Wowi launched its 8th season, making Initiative our first stop. Every year we visit nine or so ad agencies in New York who buy media for the network "upfronts" -- the fall programming season. Without Maui Wowi smoothies, we wonder if there would be upfronts at all. Or even TV in the Fall! Next stop: Zenith Media tomorrow.
Tuesday, June 07, 2011
ABC Smoothie Tour Rolls into Season 8
The ABC Smoothie Tour with Maui Wowi launched its 8th season, making Initiative our first stop. Every year we visit nine or so ad agencies in New York who buy media for the network "upfronts" -- the fall programming season. Without Maui Wowi smoothies, we wonder if there would be upfronts at all. Or even TV in the Fall! Next stop: Zenith Media tomorrow.
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